Connection counts

At the end of last year we were delighted to be able to join our friends in BITA at their Christmas lunch in the wonderful city of Dublin. As well as the beautiful surroundings of the Banking Hall (site of one of the cities first banks) in the Westin Hotel we were joined by 200 engaging and personable business people there not to pitch their business but to meet their friends and celebrate a difficult but prosperous year.

Whilst I was there chatting over lunch and a couple of wines it struck me quite what we lost in the pandemic in terms of meeting up and building that connection with people. BITA is a fantastic organisation that is about people helping people, not looking at it as whats in it for me but in a true philanthropic way what can I do for others. I urge you to look BITA up if you dont know of them and get involved.

This connection is at the heart of the LovIT products. We’ve all heard the phrase that people buy from people but more and more due to remote working we rely on our websites, email campaigns and brochureware to make that connection with potential customers. Adding PresentIT into the mix adds your personality which builds engagement with your brand, trust with the customer and they know who they are buying from.

Time to ditch masses of text, build connection and utilise video technology.